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In developing your WHO you need to know that...........
YOU ARE UNIQUE
There is no one else in the world like you. All your contributions to the world are distinctive to you.
YOUR BUSINESS IS UNIQUE
No one else can run your business like you can. You can try to duplicate someone else's actions or success, but your business will ALWAYS be distinctive to you.
NOW IS UNIQUE
Never before have we lived "right now". Right now has never happened before. Everything you do from this moment forward is unique.
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Let's look at why YOU ARE UNIQUE. Here are some questions to ask yourself:
- Why are you unique?
- What sets you apart from others?
- What do you want it to be that sets you apart?
- What do you want to have been said about you when it is all said and done?
This is the most important aspect of developing your business. If you know "WHO" you are it can give you the strength you need to get through all aspects of your business. Let's break down discovering who you are into the "Four V's". (VOICE, VISION, VALUES, VITAL RELATIONSHIPS) This is a concept H. Dale Burke developed from Less is More Leadership.
Voice
What voice do you listen to? Where do you get your direction and input?
Once you determine what voice you listen to, then you need to determine if this voice is helping you or hindering you.
If you determine the voice is not helping you, then you are going to have to possibly make some tough decisions. Perhaps that negative voice is a parent, or a friend, or a spouse, or even the media. What can you do to change the negative voice that is impacting your life. In some cases you cannot remove the negative voice, but you CAN override it with finding other positive voices to impact your life. Find a mentor, read books, listen to tapes. There are so many wonderful options out there. Don’t just do nothing.
Vision
What is the big picture of your life? Not what you will be doing in a year or five, but at the end of the line? How do you want to see your life played out? What do you want to have accomplished?
Values
What core values do you have that are unshakeable? What, no matter the circumstances, will you NOT give up. It is so important to recognize these values because they become the foundation of who you are. They are what your character is made up of.
Vital Relationships
What relationships do you have in your life that supports your VOICE, VISION and VALUES? These relationships are a key part of your VOICE. You want people around you that support your V’s, not tear them down.
I will be transparent and share some of my V's. Remember, these are MY personal V's. They could be very different from yours.
VOICE (Who do I listen to)- God, my husband, my sister who also has her own business, and I have two business mentors that always comes to mind when I am communicating. I respect their tone, style and integrity.
VISION (What do I want my life to say in the end) - I have based my life on Proverbs 31:25-26 Strength and dignity are her clothing, And she smiles at the future. She opens her mouth in wisdom, And the teaching of kindness is on her tongue. VALUES - I have broken this up in an acronym. I write this at the top of my calendar each week.
G - racious - I want to teach Grace and give it
R - elevent - In touch with the real world and help those in it
A - uthentic - Both in person and in practice
C - aring - To all I come across
E - xcellence - Do my best in all endeavors
VITAL RELATIONSHIP - I have made a list of those that I MUST make a priority in my life.
God
Family
Specific Friends
O.K. We’ve looked at the four V’s of what makes YOU unique.
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Now Let's look at how YOUR BUSINESS IS UNIQUE.
Ask yourself…..
- Why is YOUR business unique?
- What is it you want to offer people and focus on?
- What do you want your expertise to be?
Your IT, or your uniqueness is based on your life experiences and interests. Once you identify your IT, then begin to look at how to brand yourself with that uniqueness. Look for and advertise to that which sets you apart. Look for your niche arena. Educate yourself in that niche area so you have more to offer people.
For example: When I first started my journey with my gourmet candle company I was home schooling my oldest son. Based on who I was and where I was in life at that time, the home schooling community became my niche. It was comfortable and natural for me to identify and communicate with that community. That was my niche for a little under 2 yrs.
Now this niche has changed for me. I still work with homeschoolers, but as my life changed and as I grew with that change, my niche or my focus changed. My son is now in the public high school and because of that I now have time to pursue business outside of my home. As I opened myself up to the idea of a different niche, I found that my passion and niche have become working with other business minded networkers. I was in no way prepared to make this my niche two years ago. But based on where life has taken me and where I am right now, I LOVE this niche and find it really exciting. Do you remember when I said “Your IT, or your uniqueness is based on your life experiences and interests?” Well as your life experiences evolve, so will you and your niche. So always keep your eyes open. Never close yourself off to new things.
This brings us nicely into looking at your NOW is unique.
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Let's look at how your NOW IS UNIQUE!
You can learn from the past and you can hope for the future, but we are living right NOW. Right NOW has never happened before. So Do not get caught up in what has happened in the past, or what might happen in the future, but focus on what you can change and do right now to make a difference, and then DO IT! Don't wait for life to line up perfectly.....it never will.
Developing Your WHO
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